Platform responds to concerns about impact of content on mental health of young people
Instagram has announced that tighter restrictions are to be imposed on some posts related to diet products and cosmetic surgery.
The social media platform said that from Wednesday on both Instagram and Facebook, age restrictions would be applied to some such posts while others would be removed.
Concerns have been raised about the impact that diet, detox and cosmetic surgery content can have on young people, their mental health and body image.
Instagram said that under its new rules, posts that promote the use of certain weight-loss products or cosmetic procedures, which have an incentive to buy or include a price, will be hidden from users known to be under 18.
In addition, the platform said any content that made a miraculous claim about a diet or weight-loss product and was linked to a commercial offer such as a discount code, would now be removed from Instagram.
Emma Collins, Instagrams public policy manager said: We want Instagram to be a positive place for everyone that uses it and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media.
Weve sought guidance from external experts, including Dr Ysabel Gerrard in the UK, to make sure any steps to restrict and remove this content will have a positive impact on our community of over 1 billion people around the world whilst ensuring Instagram remains a platform for expression and discussion.